If your agency adopts or operates under sequential liability, it’s essential to follow certain business practices to keep your agency on the right side of sequential liability. (Part 3 of 3)

If your agency adopts or operates under sequential liability, it’s essential to follow certain business practices to keep your agency on the right side of sequential liability. (Part 2 of 3)

If your agency adopts or operates under sequential liability, it’s essential to follow certain business practices to keep your agency on the right side of sequential liability. (Part 1 of 3)

Working in the advertising industry for over twenty years, you develop a deep understanding of the trials and tribulations creatives and agencies face when it comes to font management.

If you’ve worked in the advertising industry, you’ve probably heard of sequential liability. Sequential liability is core language in many agreements between agencies, their clients (the principal advertisers) and third-party vendors.