If your agency adopts or operates under sequential liability, it’s essential to follow certain business practices to keep your agency on the right side of sequential liability. (Part 3 of 3)

If your agency adopts or operates under sequential liability, it’s essential to follow certain business practices to keep your agency on the right side of sequential liability. (Part 2 of 3)

If your agency adopts or operates under sequential liability, it’s essential to follow certain business practices to keep your agency on the right side of sequential liability. (Part 1 of 3)

If you’ve worked in the advertising industry, you’ve probably heard of sequential liability. Sequential liability is core language in many agreements between agencies, their clients (the principal advertisers) and third-party vendors.